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Developing An Employee Value Proposition & Employer Brand

On October 16th, Conlon Public Strategies team members Linda Diamond Shapiro and Ruth Reiner joined Kevin Davis, senior director of marketing & brand strategy for Erie Family Health Centers, for a presentation at the Illinois Primary Health Care Association (IPHCA) Annual Leadership Conference in Lake Geneva, Wisconsin.
They shared strategies and learning from their recent successful collaboration on “The Erie Advantage,” a project to ensure that Erie Family Health Centers can recruit, retain, and engage the best people to serve Erie clients and move the organization forward. Ruth, Linda, and Kevin described their process for gathering employee feedback, setting project goals, and managing change, as well as the tremendous impact the project has had on Erie, which was named a Top Place to Work in 2024 by USA Today.